Pillars of Student Success |
Entrepreneurship: High |
Financial Literacy: Minimal |
Work Readiness: Minimal |
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Program Implementation | Program Grade-Level |
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Classroom Based | Grades 9-12 |
Students are introduced to lean business planning and focus on the customer-focused segments of the Lean Canvas. They identify customer segments, the problem to be solved, and the intended solution.
Students learn about customer communication channels and the most effective practices for reaching their customers. Then, they practice completing the customer elements of the lean business plan using an original or supplied idea.
Students focus on financial elements of the Lean Canvas, including cost structure, pricing, and revenue streams. Then, they identify what metrics are key to gauge the performance and health of the venture.
Students identify the business’s unique value and competitive advantage to convey its “edge.” Then, they practice writing compelling unique value proposition (UVP) statements and identifying the business’s competitive advantage.
Students practice completing the marketing and financial elements of the lean business plan using an original or supplied idea. Then, they review the importance of testing the business plan for ongoing refinement.
Students construct a lean business plan with an original idea using the Lean Canvas to demonstrate comprehension and execution of business planning.
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